Armani joins the "Red" campaign of products generating sales to give to AIDS relief efforts in Africa. These are great in terms of raising awareness, but I'd rather not think of the executive mindset when they considering launching these, because I fear it leans more to "creating buzz for our products in general," rather than, "really making a difference for those unfortunate ones." Apparently 50% of profit gets donated, but doesn't that seem a bit cheeky? Why not 100%? Well, anyhow, it's red, it's simple, it's digital.

// Armani