Tissot's early 1970s plastic design, which failed but turned out to be the pre-cursor of Swatch: however, it wasn't for lack of inspiration on this forward-thinking and valiant, if doomed effort. I mean, who could've predicted if they swapped out 'plastic' for 'jelly' and downsized it so a dainty teenage girls wrist could handle 3 or 4 at a time, they would've had a hit straight away? Just imagine, the mid-1980s could've suddenly jumpstarted during the early 1970s! ...

On second thought, maybe it's for the best that they kinda bombed it.

// via Watchisimo