2006.11.21
Staying Relevant: One Useless Function at a Time
HOT: Watches that tell you when you're ovulating, that tell you if your kid had run across the street, that protect you from gamma rays, that monitor your blood pressure, that tell you when to wake up on the proper cycle, et cetera, et cetera.
DATED (?): Watches that only tell you the time.
Watch Reports has chimed in on the current trend for watches to move into territory, that for now, cell phones and ipods have not treaded upon: health/safety/general life support. And while personal upkeep may very well be an area that the wristwatch will have a leg up, I don't know if this niche will be its savior. I see the trend as part of a bigger trend which includes:
1/ the personal upkeep watch
It's a trend, but will it last? I think only in a very limited capacity.
2/ the watch as accessory item
One direction in which the watch will persist is not so much as a timepiece but as a fashion accessory item. Whether the second hand ticks is irrelevant, what is relevant is whether it's a Patek Phillipe, Fossil, or some funky creation from Tokyoflash. The wristwatch, and this will be especially true for men (as they, in general, don't have the option of wearing bracelets or other types of adornments), will become a beacon of one's personality -- perhaps even moreso than articles of clothing. A man wearing a bright blue scarf, for example, could be a student, a banker, an artist -- there would be no way to pigeonhole -- however if he were bearing a Rolex it would immediately convey a sense of social status/personality.
3/ other technology merging toward the watch
Looking forward even a few more years, what will save the wristwatch is not the watch, but the wrist. It so happens that the wrist is one of the most convenient places on the body to carry an item which needs to be accessed frequently. As future models of cell phone are developed, using flexible OLED technology for example, we may see them commonly worn as we see wristwatches today. This undoubtedly will not be lost on designers, who may in turn begin drawing them up as such. So, in a round-a-bout way, the force leading the wristwatch toward 'obsolescence' may also be its saving grace.
Concept only: yet nevertheless by its looks, present kink will only transform into future kink. A Belarussian designer envisions the watch working through a processor, which would relay the time information by positively charging the furs making them stand into the shape of the appropriate numbers. 
Living in Budapest, I thought it wise to check out what lost little chronological treasures could be found while digging through piles of crap in the local flea markets. So this will be part one in a mini-series of me doing just that.
Armani joins the "Red" campaign of products generating sales to give to AIDS relief efforts in Africa. These are great in terms of raising awareness, but I'd rather not think of the executive mindset when they considering launching these, because I fear it leans more to "creating buzz for our products in general," rather than, "really making a difference for those unfortunate ones." Apparently 50% of profit gets donated, but doesn't that seem a bit cheeky? Why not 100%? Well, anyhow, it's red, it's simple, it's digital.
Watchisimo lays down a monster awesome chronological summary of the 007 series. The old school Rolex Submariner bedded Connery droves of ladies and the Omega Seamaster undoubtedly will for Craig. (Eva Green=drool)
This Glashütte is one of those fairly popular 'moon phase' watches, and you can particularly tell in this case because the second hand has a moon on it (clever). Though, I've always wondered: why moon phase? I mean, for that you can just look up. How about keeping track of some other phases that could be a little more difficult to ascertain.
Connect to your computer, your CD player, your MP3 player, your car radio, your other watch, your girlfriend, and no tell what else with this week's TWIT special: FMP3 watch. And just for fun wear it with all 8 cords attached for that octopus effect!
The TV wristwatch offers you this sublime possibility: waking up on a Saturday morning, noticing the unseasonal warm weather outside, deciding to take advantage by packing a lunch and a bottle of white wine, heading out to your local park, slipping your shoes and socks off, laying down on a blanket, greeting your friends, and, well, watching an hour of TV. (the battery life is one hour)
Tissot's early 1970s plastic design, which failed but turned out to be the pre-cursor of Swatch: however, it wasn't for lack of inspiration on this forward-thinking and valiant, if doomed effort. I mean, who could've predicted if they swapped out 'plastic' for 'jelly' and downsized it so a dainty teenage girls wrist could handle 3 or 4 at a time, they would've had a hit straight away? Just imagine, the mid-1980s could've suddenly jumpstarted during the early 1970s! ...










